The Marsh is a summer time, day only camp that operates for 10 weeks at Sandy Cove in North East, MD. Since the audience for this day camp is a local residential audience, its totally separate from Sandy Cove's more transient overnight guest audience. We produced this video as "The Marsh's" autonomous and first ever major marketing piece to use on their home page.
Note: We also came up with the now infamous and registration driving tag line... "Toad-ally awesome day camp!" exclusively (and only) for the "The Marsh"!
The average internet video is watched for 2.7 minutes!
According to a recent study by Harald Weinreich, Hartmut Obendorf, Eelco Herder, and Matthias Mayer: "Not Quite the Average: An Empirical Study of Web Use," in the ACM Transactions on the Web, vol. 2, no. 1 article #5, based Internet Browsing Statistics (Taken from 59,573 page views) the average internet video is watched for 2.7 minutes, making video one of the most important things to have on the home page of your web-site, and as many pages as possible within your site.
Today's google generation...
It should come as no surprise to you that todays google generation is much more likely to watch a video than they are to read. With constant messages coming at us now by the mili-second, its no wonder that taking time to actually engage long enough to read something, is becoming a character quality of the previous generation. Therefore, we believe video is one of the best ways to help tell your story, capture your own individual uniqueness, and engage new potential fans long enough for them to not only read the details of your mission and story, but become life long, true ministry partners! Even simple video's that are testimonial driven and in the voice of your true fans, are very effective at this. We will work tirelessly with you, to find and capture these stories to use as fuel in your marketing engine!