Creative Marketing Solutions

We believe that collaboration is everything, and that together we can reach your “Flashpoint” and ignite your organizations full potential!

The three pillars

The theory behind Flashpoint Theory

We believe your mission and story creates a platform for three essential pillars…

Pillar One


Having an impressive first impression is crucial. Whether it is the name of your company, logo, website, video, a direct mail piece, or radio / TV ad, your first impression is what people will remember and make them either want to interact with you or not. This is especially crucial in order to create a soft place for people to land from your Digital Marketing Campaign efforts.

Pillar Two


Once you develop a great first impression, it’s important to implement strategies that efficiently connect your personality and story with people who have the potential to become your true fans. Digital Marketing, especially organic search engine optimization (SEO), are by far the most efficient ways to create new connections.

Pillar Three


If the first two pillars are functioning properly, the process of converting potential fans into true life long fans should not be difficult. Keeping the sales process simple with excellent customer service and having the right value to price ratios are key in order to ensure successful conversion.


Once these pillars are planted firmly on the platform of your story, your flashpoint will ignite, and launch you into the stratosphere!

Our Services

“Help us, help you, tell your story!”
Search Engine Optimization

Search Engine Optimization

Sure we can build you an incredible website complete with eloquent missional language, engaging videos, and beautiful photography; but what’s the point if no one can find it! When we build you a website we always weave organic SEO right into the fabric and DNA of your C.M.S. platform.
Video Storytelling

Video Storytelling

Placing a story driven, third party testimonial video on the homepage of any website is crucial in order to help keep new potential fans on your site long enough to engage them, and allow them to have an intimate encounter with your mission.

A Compilation of Personal Short Stories and Corresponding Sales and Marketing Concepts

Learn more about Michael John Stanley

speaking engagements

Book Michael John Stanley to speak at your next event!

As a keynote speaker, my goal is to share brilliant and interesting ideas in the most engaging way possible. Let me explain how to ignite your business through creative marketing strategies and solutions.


Mark P. Fisher President and Head Innovation Coach

“MJS is one of a kind. If he takes on your project – he will bite firmly into it with the tenacity of a tiger. Getting and keeping guests is his specialty. You’ll learn quickly to trust his sales intuition. But be warned, you’ll need to hold on for dear life as he takes you on a wild creative ride.”

Daniel DeForge Advancement Admin, Bair Lake Bible Camp

"Michael John Stanely and the Flash Point Theory team provide you with very practical ways to successfully market your business and equip you with the ability to close a sale. Michael John is a great communicator who presents in an engaging way that is relatable to his audience. Michael John and his team are experts in designing mission statements, Organic SEO, Sales, and providing resources to make you succeed in filling your booking calendar."

Drew Gardner Executive Director, Bair Lake Bible Camp

“Michael John was great to work with as he facilitated our team’s discussion of our uniqueness factor and redraft our mission statement. He helped us to see things about our camp that we weren’t seeing on our own, and confirmed some of our self-assessments. We also found his sales strategies to be spot-on and extremely helpful!”

Angela Reece Marketing Assistant, Camp Chautauqua, Miamisburg, OH

“From both of the sessions I attended, I learned so much. I knew that when you type certain things into google, it does a search in regards to what you’re seeking, but I didn’t know anything beyond that. Understanding organic SEO shed so much light on how to format our website and social media in ways that would maximize our influence. It made so much sense to me that people are searching for uniqueness and a captivating story. It helped me to understand that we need to create a soft place for people to land as our foundation to truly leverage organic SEO. The biggest practical take away that I can put into place immediately is that our website is there to inspire conversation and not sell our organization. I’m excited to move forward and utilize about 95% of the tools that were presented in those sessions!"